Use the FREE resources on this site to expand your local customer base. Find direct mail leads. Work from home. Compile your own lead generation lists. The most effective marketing strategy for marketing your small business is to have your message delivered to the best prospects in your own neighbourhood. Build a local database; use our free postcard and flyer templates to get your message across. Use our free address database and lead generation lists to find new customers!

The purpose of this site is to provide small businesses with a range of free marketing resources, and new marketing ideas that can be used in a wide range of marketing projects. These resources include tools and information to help you find new customers for your products or services, and having found new customers providing them with relevant information and incentives to want to purchase from you.

Market research, and in particular lead generation (finding new customers and good leads for your products and services) has become a huge business. Many marketing companies now provide lead generation services so that their clients' can target and reach distinct groups of individuals who would be likely uses of their products and services.

As a business owner, one of the most effective ways for you to compete with the big-name, big-budget, high street, companies is to unleash the power that's right on your own door-step. And the way to do this - Neighbourhood Marketing - using your own neighbourhood as a target base to reach individual communities with relevant specialised messages.

Neighbourhood marketing means concentrating your best efforts on those neighbourhoods not more than a five to -10 minute drive away from your location, and where your best potential customers are likely to live. Our Free publication "Close Neighbourhood Marketing Campaigns" covers exactly what the title says - how to market effectively in your own, and adjoining neighbourhoods; how to target potential new customers; different approaches for different areas; using your database to find new customers. This is a Do-it-yourself, Hands-on publication that is equally valid for the local Estate Agent, or Financial Services Advisor, as it is for the local Painter & Decorator. If you're serious about lead generation and want to use new marketing ideas to expand your customer base locally then you really need this publication. And the good news is: we're giving it away completely free.

Specific topics include:

§         What is neighbourhood marketing?

§         Profiling and Mapping your own neighbourhood.

§         Enhance and segment your customer database.

§         Understand your customers through profiling their neighbourhoods.

§         Compile local lead generation lists.

§         Use your existing database to find new customers.

§         Perform catchment area analysis using direct mail, or local distribution. 

§         Compile and segment street, and door-to-door lists.

§         Locate more prospects by finding look-a-likes.

§         Using postcards and direct mailers to find new customers. 

§         Research, plan, and carry out small leaflet and flyer distribution campaigns. 

§         And much more...