Browse our Postcard Gallery; use any of the pre-designed templates. All the core design work and written copy has been done for you. The templates have sales, or promotional messages. But, the text can still be edited to suit the particular requirements of your campaign. Postcard mailers offer an ideal marketing tool to stimulate sales, and provide information about your business in the local community.
Why you should be using postcard mailers.
For their size postcards carry a big clout. Postcards are in essence small billboards so your message is immediately obvious. Compare the cost of placing a similar size colour ad in a local paper. A postcard-sized display ad in a local paper will normally cost several times as much as a postcard mailing. Moreover, the postcard can be precisely targeted, and so is not wasted on non-prospects living outside your neighbourhood catchment area.
Postcards stand out from the crowd in the morning post, and so arouse immediate curiosity and interest. Not having an envelope to open means your message is immediately perceived. This is one of the advantages of using cards - being able to carry a short clear message that is immediately obvious.
Postcards create a pleasant emotional response because friends and family usually receive them. A beautiful, colour postcard is not going to be thrown away without first being read.
You can use postcards to inexpensively target selected groups of prospects, to generate leads and inquiries about your products and services, and then follow up and convert to sales.
Cost effective compared to a direct mail package.
A postcard mailer campaign is simple to organise. In fact, it can be as straightforward as a neighbourhood walk; simply put a card through the letterboxes of homes in a selected area where you believe your best prospects are likely to live; far cheaper, less complicated, and quicker than a direct mail package. Below we list just a few of the ways postcards can be employed to get your message out in your local area. Use the card as: Redeemable Voucher, Invitation, Mini Brochure, Appointment Maker, Change of Address, New Business, Promote Your Website; cards are so versatile they can be used for just about any promotional campaign.
Sales Lead Generation: bring in hot-leads with an Enquiry Development Programme.
Database Creation: capturing names and addresses to create a database for future marketing campaigns
Appointment Making: invitation through printed announcement can bring potential customers to your premises or showroom where you are better placed to demonstrate your products or services.
Local Sales Promotion: provide local intensified sales stimulators in the form of Money off vouchers - Free Consultations Demonstrations - Selected Invitations all work as powerful incentives.
Expand Your Customer Base: open up new territories for your products and services. The controllability factor means that discrete neighbourhoods can be selected, and all leads followed up comprehensively without straining your resources.
Market Research: find out the level of demand for new products or services you are thinking of introducing.
Send out details and information about how prospects can visit your web page and gain information about your product or service.
Discreet: keep your promotional campaign free from the attention of competitors.
Throughout this website we use the term "postcard mailer" to signify both addressed and un-addressed material.
