As a complementary marketing tool to your customised template use 'The Exclusive Residential Index' (E.R.I.) database to reach the most exclusive homes in your area. Imagine being able to contact potential new customers in the most exclusive up-market homes in your area with your unique message. Well, this is what The Exclusive Residential Index database lets you do.

Find New Customers: free mailing lists

The Exclusive Residential Index offers a different approach to targeting: in that, it is an address database only. There are no named individuals included on the address list.  Instead a generic title: i.e. 'The Homeowner' or 'Householder' is included on the address record. As a first step in the marketing process this targeting system identifies exclusive homes, rather than the individuals who live there.

We believe using a more cautious approach in the first instance can negate any irritation many householders experience on receiving material with their name printed on the front from a company they haven't had previous dealings with.

The real utility of the 'Exclusive Residential Index' comes from its unique targeting characteristics: a database that can single out the most prestigious and exclusive homes in each postcode area. In fact, the top 10% of homes based on property value depending of course on the particular postcode area.

Now, you don't need to target every home in a particular postcode to be sure of reaching the most exclusive residences. With this database you know that all the addresses in the mailing list are Prestigious Exclusive Homes. The advantage of this approach is that a wide range of high value products and services can be marketed to this small elite sector of potential new customers.

It's a fair assumption that owners of exclusive properties would also have a lifestyle that would necessitate the purchase of other luxury items - luxury cars, holidays, clothes, household items, as well as specific educational and financial requirements. Therefore, the E.R.I. has marketing applications for a wide range of products and services.

When you use one of the free templates in the gallery, and order your print from our Print Partner you can also request an added bonus of a free mailing list selected by you from our Exclusive Residential Index database. Simply choose a postcode area, or postcode town and we will include a 500-address mailing list from the top 10% of houses in your chosen area, or town. If you would like more information about the 'Exclusive Residential Index' database you can download our fact sheet, and find our how to expand your customer base.

  Exclusive Residential Index fact sheet  approx:180kb